The items are mostly designed and produced by the owners – and there are authentic products from Morocco as well. They sell ottomans, hand-woven fabrics, spreads, and blankets, baskets, old-fashioned woven shawls and towels, products made of recycled bicycle tires, handmade shoes, and unique old pieces such as the aluminium XL serving trays. There’s also a collection of living- and fashion accessories by Dutch designers and artists.
The atmosphere is mostly due to the store’s location in a small, cozy street that links two canals, containing a wide array of stores and patios, and a remarkable mix of customers. You’ll find both locals and expats, tourists, and visitors here.
They also do custom jobs. Striped fabrics and pillows can be delivered from Morocco in any size or color scheme. Since Dutch design is combined with authentic Moroccan products, and since there are never more than 4 items made in each series, you can truly speak of a unique collection. The owner has over 18 years of experience as a stylist and designer for the well-known living magazines of the Netherlands. During a holiday in Morocco she got the idea to bring some of the original Moroccan items to her home country.
Besides the home brand Nooosugar: Joke Scholte, Annameilia, Keecie, SPRDLX, Puc, Ottomania, and more.