Advertising - NLstreets, Your city guide for exclusive shopping! The finest shopping districts in The Netherlands.

NLstreets is a platform aimed at women and men who like to inform themselves on the shopping opportunities in Dutch city centres. We chart the most extraordinary and distinctive shopping areas in the Netherlands, following our motto: “the fastest route to the best shopping streets’.

Over a thousand stores have joined our platform, including stores that offer your brand. NLstreets offers you the ideal opportunity to expose your brand in the right context, while at the same time boosting the sales of your vendors. A true win-win situation.

While people are yearning more and more for authenticity, Dutch shopping streets are starting to look more and more alike. Follow the shopping route in any given city and you’ll invariably run into the same chain stores with the same formula’s. This is not exactly what we would call an inspiring experience. This is why, four years ago, NLStreets started its offensive against the homogenisation of the shopping experience. By now, we have grown to become the number one opinion leader and source of inspiration in terms of shopping and urban trends.

The role of women in the process of acquiring products and services is still underestimated. Through the NLstreets website, uw brand or product is brought to the attention of the decision makers (women) at the appropriate time (prior to the actual shopping itself) and in the right context.

NLstreets is a community, a place where shop-a-holics can feel at home. Content and advertisement blend together seamlessly. From virtual posters for an online billboard campaign to a virtual merchandising store. There is a direct effect on your product’s sales figures, because an advertisement or promotion is directly linked to the NLstreets-affiliated stores that sell your brand. You not only generate exposure for your brand, but you also draw the consumer directly to the store.

Specificaties

		NLstreets.nl The way we present shopping streets offers advertisers innovative possibilities to subtly but effectively meet their advertising targets. We can create a tailor-made integration of a brand or product into the virtual rendition of the street. Pick the street with the right look and feel and position your brand in an original way. Click on this link for inspiration.

		NLstreets Awards Last year, NLstreets organised the first NLstreets Awards – Holland’s best shopping street –. Partly due to the overwhelming media attention, this first edition was a huge success. This year will see the return of the NLstreets Awards. This election is very suitable for sponsoring by brands or retail formula’s with a strong presence in NLstreets-affiliated shopping streets. Corporations that are interested not only in consumers, but in shop keepers and business owners as well (e.g. banks and other financial institutions) should consider the sponsoring opportunities of the NLstreets Awards as well. > more info <

		NLstreets Inside NLstreets Inside is the log-in community for our store owners. Hundreds of NLstreets-affiliated store owners regularly log in quite frequently to NLstreets Inside to manage their personal page, change data or look at statistics. This makes NLstreets Inside an ideal communication tool if your key demographic consists of retailers. > view login <

		NLbeach.nl This year we will be working on a new subportal: NLbeach, which will cater to the needs of consumers who are looking for the hippest beaches, the best pavilions and the hottest beach parties. This portal will be extremely suitable for promoting seasonal products and brands in the sun, sea and beach category. These brands can obtain exclusive sponsoring rights within their specific category by becoming an NLbeach launching partner. For a one-time fee, partners will be provided with a number of different promotion opportunities, for a period of two seasons. > view current subportal <

		NLbeach Awards In 2010, we will host the first NLbeach Awards: the number beach award in the country.