SeeMe is a socially engaged store that employs female victims of violence. They have a fair trade certificate and sell accessories. At the moment the collection consists exclusively of silver jewelry, such as necklaces, bracelets, rings, and earrings. The pieces are all unique and hand-made by young craftswomen in Tunisia, who have been victims of violence. Their intent is to transform a chain of violence into a chain of love. By wearing such a piece one becomes a part of this chain. Soon, their collection will be extended with beautiful pashmina shawls, Chilean beads and jewelry, and unique bags.
SeeMe tries to build a bridge between the luxury sector and the fair trade sector. As far as they are concerned, the time is ripe for luxurious products that have been produced in an honest way. It's mostly domestic violence that they wish to bring out into the light. The owner has been working as an aid-manager, and she sought a way to give women from homes a chance at starting their lives over. The customer base consists of women who love pretty things, but who also wish to contribute to a better world. The store is increasingly visited by men who wish to find something nice for their wives, but who also want to leave the store having done some good.
A store with a remarkable appeal. Locals who are tired of big chain stores, as well as tourists, visit this unique store on the Haarlemmerstraat often.
So far, only the home SeeMe brand; but soon, handmade products by Nikki B, made in Chili, will be sold here, as well as eco-certified pashmina shawls made in India in collaboration with COCCCON.