This is a top optometrist, and much more than an ordinary glasses store. They connect the ability to see using glasses to creating your own identity through them. You can easily call them unique without being authentic. They are wary of the mainstream, but care very much about personal attention and quality.
All fixtures are custom made in a completely digitized process, ensuring the highest possible quality. This way, every piece is a sight to behold.
They sell glasses by the world's best designers. Each of them is unique, with its own style, in a diversity of shapes and colors.
The look of the store is tight and minimalistic. This is in stark contrast to the service, which has a warm appeal and is very personal and customer-oriented. The street in downtown Middelburg where this store is located, full of atmosphere, exudes coziness through its independent stores and a mixture of locals, visitors, and tourists.
Anne et Valentin, Kilsgaard, Lindberg, Lunor, Mykita and Reiz.